Christine Trumbull is a CPA and Quickbooks certified pro advisor and the founder of Pinnacle CFO Services. 28 years of experience in financial and business management have led her to her current role: ensuring seamless transitions for founders and their families.
A trusted resource for family-owned and closely held businesses looking to take their company to higher places.
For small and mid-sized businesses, cash flow is the lifeblood of daily operations and growth. One of the easiest ways to improve cash flow without needing new sales or cutting costs is by optimizing your payment terms with customers and suppliers. This small yet effective adjustment can make a significant impact on the financial health of your business.
Why Payment Terms Matter:
Payment terms dictate when your business gets paid and when you have to pay suppliers. When these timelines are mismatched—if you have to pay suppliers faster than you receive payment from your customers—cash flow gaps can arise, leading to strained resources. Improving these terms is a key strategy for making sure cash flows in more steadily and you always have money available for your business needs.
Extending Supplier Payment Terms:
One of the simplest ways to free up cash is to negotiate extended payment terms with your suppliers. For example, moving from a 30-day to a 60-day payment period gives your business an additional 30 days to hold onto your cash. This can make a world of difference when managing payroll, paying bills, or reinvesting in the business.
Many suppliers are open to negotiating longer payment terms, especially if you’ve established a solid relationship. It’s important to approach these negotiations carefully—highlight the value of your long-term partnership and how these new terms will benefit both parties. While suppliers may have their own cash flow needs, they may be more flexible if they understand the long-term benefits of your continued business.
Incentivizing Early Payments from Customers:
While it’s great to delay outgoing payments, you want to accelerate incoming ones. Offering your customers incentives for early payments—such as a small discount (e.g., 2%)—can motivate them to pay invoices faster. Although it might seem counterproductive to offer discounts, it’s important to remember that the faster you get paid, the quicker you can reinvest that cash.
This is particularly useful in industries with long payment cycles, where you might be waiting 60 or even 90 days for customers to pay. By shortening the payment period, you can bridge the gap between outgoing and incoming payments, reducing the risk of running into cash shortages.
Balancing Inflows and Outflows:
The goal is to align your cash inflows with outflows as closely as possible. By negotiating longer payment terms with suppliers and encouraging faster payments from customers, you can keep more cash in your business for longer periods. This balance gives you more flexibility to cover day-to-day expenses, invest in new opportunities, or weather slow periods without the stress of cash flow gaps.
Take Action Today:
If you haven’t reviewed your payment terms recently, now is the time to do so. Start by contacting your suppliers and negotiating terms that better align with your business needs. Then, consider implementing early payment discounts for your customers to encourage them to pay faster. These small, strategic moves can have a big impact on your cash flow and ultimately give you more control over your financial future. Schedule time to chat!